SportKid has issued a statement on their blog explaining that the benefits of classic play equipment far outweigh those of the new craze, Pokemon GO, and encourage parents to let kids play old-school.

United Kingdom - August 18, 2016 /MarketersMedia/ —

Lifestyles are becoming increasingly sedentary, as people come to depend more and more on screens not just for work, but for entertainment. This is particularly damaging for children, who are growing up addicted to screens, and not experiencing the joy of real, physical play. Pokemon GO is a new craze designed to help get kids outside, but still anchors them to a screen. SportKid, a company dedicated to real world experience, healthy lifestyles and nurturing the physical and emotional development of children, has stood out against the game, citing several major criticisms on their blog.

In the blog, the company describes the decline in outdoor games and sports due to children using multimedia gadgets. These gadgets demand the sole focus and attention of children, meaning their focus is always down and in, not up and out. The website also condemns Pokemon GO for its effect on children’s attitudes. Pokemon kids see the outside world as primarily individualistic, and highly competitive, where everyone is against one another in a rush for resources. The team at SportKid has even begun to catalogue the increasing number of negative incidents surrounding the game into a new video entitled Pokemon Fails.

Instead, Sportkid strongly recommends outdoor activities, listing the benefits of an outdoor playground for kids, including family time and face-to-face interaction. Sports and physical play develop children’s mental capacity and motor skills, as well as releasing endorphins and natural anti-depressants to keep children healthy and happy. Meanwhile, team games, sports, and interactive group play help children to socialize effectively, and develop their people skills.

A spokesperson for Sportkid explained, “We are distributors and manufacturers of some of the best playground equipment and toys available, all of which are designed to help children become healthier, happier and more physical. It is so important to push back against digitizing outdoor play, as this is the last bastion of health, wellness and personal development left. As such, we encourage parents not let their children play Pokemon Go, and instead play physically, using their imaginations and one another to create excitement and joy through the use of physical play equipment.”

About Sportkid: Sportkid was founded in 2013 to engage in the manufacture, selling and distribution of children’s sporting goods within the Baltic States, Scandinavia, Western Europe and the United States. Now offering near-global reach, all products come with a SPORTKID® certification, guaranteeing they are manufactured in accordance with European and international standards (TÜV NORD, CE, ISO 9001: 2008), and meet strict requirements of safety and quality. They work with large retail chains, participate in government tenders, as well as sell goods wholesale and retail to private clients.

For more information, please visit http://sportkid.eu/

Contact Info:
Name: Andrei Bazalev
Email: [email protected]
Organization: Sportkid LTD
Address: 26; Basement; Cleveland Gardens, London, United Kingdom, W2 6DE
Phone: +442071933649

Video URL: https://www.youtube.com/watch?v=KcJu-CzcEOk

Source: http://marketersmedia.com/sportkid-stands-out-against-pokemon-go-flies-flag-for-old-school-playground-experiences/128668

Release ID: 128668