Nineteen aspiring entrepreneurs will put their business ideas to the test in Seoul’s Ikseon-dong neighborhood Friday, showcasing products and services developed over five months in a city-backed program designed to turn local culture and resources into viable businesses. The Seoul Metropolitan Government said the pop-up event will run from 12:30 p.m. to 7 p.m. on the first floor of Stage X Ikseon, where visitors can try prototypes, offer feedback and help participants assess market demand. The teams are part of the fifth cohort of Local in Seoul, a program that trains young entrepreneurs to build brands rooted in the character, stories and resources of local neighborhoods. Since their selection in June, participants have prepared business ideas in four local commercial districts: Magok Art Street in Gangseo District, Konkuk Youth Street in Gwangjin District, Noryangjin Mannaro in Dongjak District and Gwanghui Road in Jung District. The projects range from tea-tasting kits inspired by East Asian traditions to interactive activities built around board games, emotion cards and illustrated