Ube’s sweet success faces growth pains

Sep 20, 2026

MANILA, Philippines — On Starbucks’ menu and grocery shelves abroad, ube—once a niche flavor internationally but long beloved in the Philippines—has found a comfortable place under the global spotlight in what has been dubbed its great “purple reign.” Ube coconut macchiato. Ube mochi pancakes. Ube-scented candles. And, more familiar to Filipinos, ube ice scramble. READ: A

MalaysianTalks is a platform for every Malaysian to get the latest updates and insights on the entertainment news. We set out a mission to be Malaysia’s leading entertainment site.